PPC Budget Calculator
💸 PPC Budget Calculator – Estimate Your Paid Ads Spend with Confidence
Want to plan your next Google Ads, Bing, or social media campaign? Use our Free PPC Budget Calculator to estimate your advertising spend, expected traffic, leads, and ROI — so you never overspend or under-deliver.
✅ 100% Free | Works for Google, Bing, Meta Ads | Realistic ROI Forecasting
✅ What Is a PPC Budget Calculator?
A PPC (Pay-Per-Click) Budget Calculator helps you:
- Plan how much to spend on ads
- Estimate how many clicks or impressions you’ll get
- Predict the number of leads or sales based on conversion rates
- Project revenue and ROAS (Return on Ad Spend)
Whether you’re a business owner or digital marketer, it removes the guesswork from ad budgeting.
🧮 How to Use the PPC Budget Calculator
- Input your total ad budget (monthly or campaign level)
- Enter your average CPC (cost-per-click)
- Add your expected conversion rate (%)
- (Optional) Add your average value per conversion
- Click Calculate
📊 You’ll get:
- Estimated number of clicks
- Number of expected conversions
- Revenue estimation
- ROAS (Return on Ad Spend)
🧠 Example:
- Ad Budget: ₹20,000
- Avg. CPC: ₹25
- Conversion Rate: 5%
- Conversion Value: ₹800
➡️ Estimated Clicks: 800
➡️ Conversions: 40
➡️ Estimated Revenue: ₹32,000
➡️ ROAS: 1.6x
💡 Tip: Adjust your CPC and conversion rate to see how small changes impact total revenue.
🎯 Why Use a PPC Budget Calculator?
- 📈 Plan ad campaigns with data, not assumptions
- 🔍 Visualize clicks, leads, and revenue from your ad spend
- ✅ Align PPC goals with your business objectives
- 💸 Avoid wasting money on low-converting traffic
- 🧮 Useful for Google Ads, Facebook Ads, LinkedIn, and more
👥 Who Should Use This Tool?
- 👨💼 Small business owners planning online campaigns
- 📊 Digital marketing agencies estimating ad costs for clients
- 👩💻 Freelancers managing PPC accounts
- 🧑🎓 Marketing students learning ad budgeting
- 🧾 Finance teams tracking marketing ROI
🔐 Private & Safe
No logins. No personal data. All calculations happen in your browser.
🔍 Frequently Asked Questions (FAQs)
1. How do I calculate a PPC budget?
Use the formula:
Clicks = Budget ÷ CPC
Conversions = Clicks × (Conversion Rate ÷ 100)
Revenue = Conversions × Value per Conversion
2. What is a good PPC budget to start with?
Most campaigns start with ₹10,000 to ₹30,000 ($150–$500), then scale based on performance.
3. How do I find my average CPC?
Check your ad platform’s dashboard or use industry benchmarks (e.g., Google Ads Keyword Planner).
4. What is ROAS and how is it calculated?
ROAS = Revenue ÷ Ad Spend. A ROAS > 1 means profit; < 1 means loss.
5. Is this calculator accurate for Facebook, LinkedIn, and Instagram ads?
Yes — just plug in your average CPC and conversion rates from those platforms.
6. Can I export or download the results?
Feature coming soon. For now, you can screenshot your result or print the page.
7. Does this support INR, USD, GBP, etc.?
Yes — simply use your preferred currency consistently throughout the input fields.